Yesterday, my longtime friend Dan Efram, of Tractor Beam Management, and I added yet another adventure to our already illustrious collection. Dan manages The Apples In Stereo and I was chosen to photograph publicity photos to coincide with their upcoming February release "New Magnetic Wonder" on Simian/ Yep Roc Records. The release is the first on Elijah Wood’s new label Simian. Yes, Elijah’s eyes are really that blue and more importantly, in this case, he really knows his stuff when it comes to music; he is a true fan.
Dan and the bands publicist, Allison Elbl, knew that in the coming months gathering all of the members for photo shoots for the various magazines interested in the new release would be tough. In addition to a touring schedule, the different members of the Apples live in three different cities. So with that in mind, Dan approached the photo shoot with a take no prisoners’ attitude. As if Dan was a survivalist stockpiling beef jerky, we barreled through nine different setups in a fourteen-hour day. I think it was no coincidence that the New York City Marathon is also this week.
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